BORIS THE BRAND.
Getty Images.
EVERY BRAND NEEDS A SET OF BRAND GUIDELINES.
Hijacking the UK’s most powerful figure to demo the power of Getty’s culturally relevant content. Launched the day he became PM, Boristhebrand.com featured real-time content updates, based on his daily actions. The world’s first shoppable guidelines, they drove traffic to Getty’s website, linking Boris’s every action to Getty.
Boristhebrand.com
Overview.
BRIEF
Targeting designers and publishers, break preconceptions of Getty Images being a traditional, uninspired, stock library.
INSIGHT
Getty’s almost instantaneous turnaround (from image capture to online access) makes it an essential source of culturally relevant, content
APPROACH
On the day Boris became PM, Getty would join the cultural conversation through a live product demo.
IDEA
A satirical set of brand guidelines, that featured real-time updates based on Boris’s every action.
Press coverage.
